Marketing roles in the UK span many seniority levels. Salaries vary by experience, location and employer size. This guide breaks down typical pay for Marketing Managers, Digital Marketing Managers, Marketing Directors and Heads of Marketing across the UK.

Marketing Manager Salary UK

Marketing Managers hold a central role in planning and executing campaigns. National salary data from recruitment benchmarks shows that the average Marketing Manager salary in the UK is around £47,690 per year. This figure is based on advertised roles and placements.

Typical Marketing Manager pay bands include:

• Entry to mid level: £40,000–£50,000 per year

• Experienced manager roles: £50,000–£60,000 per year
  These ranges depend on city, sector, team size and results delivered.

Regional differences are common. Cities such as London and the South East tend to be at the higher end of these ranges, while smaller cities generally offer slightly lower rates.

Digital Marketing Manager Salary UK

Digital Marketing Managers manage online channels, SEO, paid media, email and analytics. According to the latest reported data, the average Digital Marketing Manager salary in the UK is around £40,166 per year.

Location affects pay:

• In London, report averages are higher, around £44,201 per year.

• Across England, average pay sits around £39,719–£40,310 per year.

Some salary surveys place Digital Marketing Manager averages higher (over £50,000–£60,000) based on experience and company size.

Marketing Director Salary UK

A Marketing Director leads strategy, branding and departmental goals. The average salary for a Marketing Director in the UK is around £78,000–£82,000 per year according to multiple data sources.

Salary bands typically look like:

• Mid range: £64,000–£105,000+

• Higher end (senior leadership): up to £128,000+, based on experience and company scale.

Location also plays a role. For example, recent London salary guides show Marketing Director pay often ranges from £90,000 to £130,000 per year in senior roles.

Head of Marketing / Head of Marketing Functions

Heads of Marketing often have broader organisational influence than standard director roles. UK salary guides indicate that a Head of Marketing in a major city (like London) typically earns between £75,000 and £100,000 annually.

Pay at this level reflects strategic leadership and aligns with high responsibility for performance, brand growth and revenue contribution.

How Location Affects Marketing Salaries

Marketing roles often pay more in large urban centres:

• London and the South East generally offer higher wages.

• Northern cities such as Manchester typically pay competitive but slightly lower salaries.

For example, posts in Manchester show Marketing Manager roles around £40,000–£45,000 per year.

What Influences Pay

Several factors affect marketing salaries:

• Experience and seniority

• Company size and sector

• Performance bonuses, profit share or commission potential

• Specialised skills (e.g. digital, analytics, growth)

Overall UK median salaries across all sectors have been rising, meaning top marketing salaries are often above the national full-time median of about £39,000.

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FAQs – Marketing Salary UK

What is the typical Marketing Manager salary in the UK?
Most benchmarks show an average around £47,690 per year, but ranges vary with experience and location.

How much does a Digital Marketing Manager earn?
UK averages for Digital Marketing Managers are around £40,000–£44,000, with higher figures in major cities.

What salary can a Marketing Director expect?
Marketing Directors in the UK typically earn roughly £78,000–£82,000 per year, with senior roles exceeding £100,000+.

Do salaries vary across regions?
Yes. Cities like London tend to offer higher pay than regional areas such as the Midlands or North.

Do bonuses or commission matter?
Many senior marketing roles include performance-based bonuses that can significantly boost overall earnings.