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Do You Have Candidates Just Sat on Your Database?

It’s a fact: 60% of candidates remain inactive in recruitment databases, often overlooked, and ultimately untapped. That’s thousands of potential placements—talented professionals waiting to connect with employers, while agencies sit on hidden goldmines. If you’ve got candidates just sat on your database, it’s time to rethink your approach. 

Why? Because if you’re not already doing it, marketing candidates to potential employers could be the game-changer your agency needs!

Why do Candidates Get Left Behind on Databases?

Reactive Recruitment
Many agencies operate reactively, waiting for clients to reach out with job requests before engaging their talent pool. While this approach can work, it often results in missed opportunities.

Lack of a Marketing Strategy for Candidates
Most agencies have a marketing plan to attract clients but not a strategy to promote candidates. As a result, candidate databases sit untouched, holding back opportunities.

Over-Reliance on Job Boards
Posting job ads and hoping for candidates to apply is only one piece of the puzzle. With a strong database, you don’t need to rely on external applications. Your next hire could already be in your system—if only clients knew about them!

Limited Technology
Not all recruitment websites are optimised for candidate marketing. Without efficient tools to search, filter, and showcase candidates, it’s easy for top talent to get buried.

Find out how we can help you Nurture Your Talent Pool.  Make your database work for you and drive placements.


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FREE Personal Branding Review for Recruitment Specialists

For Recruitment Consultants, Executive Search and Talent Acquisition Specialists. Our Free Recruiter Personal Brand Review will give you practical that will attract Candidates and Clients.

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Want to feel valued and supported in your Recruitment Career? Is the Company Culture right for you? A company culture can have a significant impact on Recruiter's happiness and success in the Industry.

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What’s your working style, strengths, and challenges? Your recruiter’s personality style directly influences how you communicate with candidates, clients and colleagues, build relationships, and approach challenges.

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