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The Difference Between a Recruitment Agency’s Employer Branding and EVP

Employer branding and EVP—aren’t they just two sides of the same coin? Not quite! A recruitment agency’s employer branding is about how the world sees you. It’s the public image you project to potential candidates and clients alike. Think of it as your agency’s personality.

On the other hand, the EVP (Employee Value Proposition) is the internal story. It’s the real deal—the unique perks, culture, and values that you offer your employees. While your branding draws people in, your EVP is what keeps them around.

Why Does This Matter?

Employer branding sets expectations, but the EVP delivers on them. If your recruitment agency’s employer branding promises a great work-life balance, but your EVP fails to live up to it, people will notice—and leave. Getting both right is crucial for attracting and retaining top talent.

In short, branding is what you say, and EVP is what you do. Get them both right, and you’ll create a recruitment agency powerhouse that everyone wants to join!

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FREE "How to Create a EVP that attracts Recruitment Consultants to join your business" Guide

A strong EVP helps Recruitment Agencies attract top Recruitment Consultants! Build your brand, stand out, and create a lasting impact.

FREE Personal Branding Review for Recruitment Specialists

For Recruitment Consultants, Executive Search and Talent Acquisition Specialists. Our Free Recruiter Personal Brand Review will give you practical that will attract Candidates and Clients.

Find the right Recruitment Industry Culture for you

Want to feel valued and supported in your Recruitment Career? Is the Company Culture right for you? A company culture can have a significant impact on Recruiter's happiness and success in the Industry.

What's your Recruiter Style, Strengths and Challenges?

What’s your working style, strengths, and challenges? Your recruiter’s personality style directly influences how you communicate with candidates, clients and colleagues, build relationships, and approach challenges.

FREE "How to Create a EVP that attracts Recruitment Consultants to join your business" Guide

A strong EVP helps Recruitment Agencies attract top Recruitment Consultants! Build your brand, stand out, and create a lasting impact.

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Vicky Spencer

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Staff and Temporary Workers Payroll Processing | HMRC deductions (tax and NIC) | Process additional payments such as bonus, expenses etc | Statutory deductions | Auto enrolment employer pension | RTI submission (HMRC compliance) | Holiday entitlement | Payslips | P45s  | P60s  | P11D forms | HMRC queries | Compliance- RTW and National Minimum Wage (process or guidance) | Bookkeeping | Sales and Purchase ledger | Invoice processing | Credit control | Chasing Payments | Managing Debtors | Invoice queries | Bank reconciliation | Account management

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