Social Media For Property and Estate Agents
Get listings seen, boost enquiries, and share local market knowledge.
Your buyers, sellers, and landlords are online, and they’re checking social media before they call. If you’re not showing up consistently, they’re more likely to forget you or go with an agent who does.
Social media for estate agents isn’t about going viral. It’s about staying visible, building trust, and making sure people know you’re active, knowledgeable, and easy to reach.
Keep Your Listings Moving
You already post properties on Rightmove and Zoopla, but social media gives you a second chance to catch attention. A quick video tour, a carousel of photos, or even a one-line update about a new instruction can bring in viewings that portals miss.
Buyers scroll. Sellers scroll. If you’re not posting your listings, they might not know what you’ve got.
Show That You’re Busy (Even When the Market’s Slow)
Even if things are quiet, regular posts show activity. Share a “just sold” update, a testimonial, or a behind-the-scenes look at how you prepare a property for marketing. It helps reassure potential clients that you’re proactive, professional, and still closing deals.
Build Local Trust
Most people want an estate agent who knows their area. Use social media to talk about local schools, transport links, cafes, or upcoming planning applications. It doesn’t need to be formal — just short, useful content that shows you’re part of the community.
The more you post about your patch, the more local clients will see you as the go-to agent.
Attract Landlords and Sellers
A dormant or inconsistent feed makes people wonder if you’re still trading. If you want landlords and vendors to trust you with their property, they need to feel like you’re switched on and engaged.
Posting regularly helps show your professionalism and gives landlords confidence that you’re actively marketing, not just uploading to a portal and hoping for the best.
Stand Out Without Spending a Fortune
You don’t need flashy video production or paid ads to make an impact. A few clear, regular posts each week — about listings, completions, area tips, or your team, can help you stay top of mind with the people who matter.
Social media for property and estate agents isn’t optional anymore. It’s a basic part of how you stay relevant, attract new business, and keep deals moving.
How can Nurture help?
VIRTUAL SUPPORT
Our Business Support Tool is designed to assis, not replace your team. Whether you’re planning a campaign or managing multiple channels, it helps speed up social media content creation by suggesting structure, highlighting gaps, and accelerating first drafts. It also supports content scheduling, consistency across platforms, and performance tracking. A practical, cost-effective way to stay on top of deadlines, enhance brand presence, and free up your team’s time, without taking away their creative control.
HYBRID SUPPORT
Combine the efficiency of our Business Support Tool with personalised 1-to-1 guidance from experienced social media specialists. This hybrid approach helps you plan faster, post smarter, and stay on-brand, while still having expert input when you need it. Perfect for teams who want the flexibility of digital tools with the reassurance of human support.
FLEXIBLE SUPPORT
No time to manage your social media? Leave it to us. Our Full-Service Support takes care of everything—from planning and creating content to scheduling and engagement—so you can focus on running your business. One of our expert freelance social media managers will handle it all, ensuring your content is on-brand, engaging, and delivered consistently across platforms.
HIRING SUPPORT
Need a dedicated Social Media Executive, Content Creator, Social Media Manager, or Head of Social? We’ll help you find and hire the right professional, full-time or part-time, to manage your social media strategy, content, and growth across all platforms. Whether you’re building your brand or scaling your campaigns, we’ve got the talent to support your next move.