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Bid Writing For Marketing and PR Agencies

For marketing, branding, and PR agencies, tenders and proposals are often a necessary route to securing long-term contracts, especially in the public sector or with larger organisations. But creating a high-scoring bid takes more than just showcasing creative talent. It’s about structure, clarity, and answering the brief in a way that speaks the buyer’s language.

The Common Challenges
Not enough time to write properly? When client work is the focus, bids get squeezed in last minute or repurposed from old submissions.

Unclear positioning. Agencies often struggle to strike the right tone between being creative and commercially convincing.

Missing key details. It’s easy to miss what the buyer actually wants: measurable outcomes, project controls, team capacity, delivery plans.

Too much focus on style, not enough on substance. Bold visuals or impressive portfolios won’t score points unless they’re backed by clear methods, results, and risk management.

Difficulty proving ROI. Buyers want evidence. Not just what you do, but how it works, why it works, and the impact it’s had.

Why Bid Writing Support Matters
Marketing and PR professionals are used to writing but bid writing is different. It’s not about selling, it’s about scoring. Professional support helps agencies present their ideas and expertise in a way that meets the specific evaluation criteria. That often means cutting out the fluff, strengthening the evidence, and focusing the narrative on delivery, not just creativity.

What Strong Marketing Tenders Include:

  • Clear understanding of the brief and objectives
  • Step-by-step methodology, tailored to the buyer’s needs
  • Case studies that focus on outcomes, not just campaigns
  • Evidence of managing projects on time and budget
  • Team structure, tools, communication plans, and reporting methods
  • Thoughtful risk assessment and contingency planning

Ideal for Agencies Bidding On:
Public sector marketing and communications frameworks

Rebranding, digital marketing, or website tenders

Crisis communications, media relations, or stakeholder engagement

Campaign delivery for charities, education, or healthcare

Retainer PR and content marketing contracts for B2B or B2C clients

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How can Nurture help?

VIRTUAL SUPPORT

Designed to assist, not replace your team, our virtual business support tool helps speed up bid writing by guiding content structure, highlighting compliance gaps, and supporting quicker first drafts. It’s a practical, cost-effective way to stay on track with deadlines and improve consistency, without taking control away from your team.

Combine the efficiency of our virtual support tool with personalised 1-2-1 guidance from experienced bid specialists. This hybrid approach helps you move faster, stay compliant, and sharpen your messaging, while still having access to expert input when you need it. Ideal for teams that want the flexibility of digital tools with the reassurance of human support.

Don’t have time to manage the bid process? Leave it to us. We handle everything from start to finish with our Full-Service Support, so you can focus on running your business. One of our expert freelance bid writers will carry out the work, ensuring your submissions are compliant, compelling, and delivered on time.

Need a dedicated Bid Writer, Bid Manager, Head of Bids for your team? We’ll help you find and hire the right professional, whether full-time or part-time, to handle all future bid requirements.