Whether you’re a solo coach delivering powerful 1-2-1 support, a small training consultancy, or a growing team bidding for larger contracts, getting your offer in front of the right people (and convincing them to buy) can be a real challenge.

Winning public sector work, securing places on corporate panels, or responding to tenders and RFQs can open the door to consistent income and long-term client relationships. But most training and coaching providers quickly discover the hard part isn’t delivering value. It’s proving it on paper—or in a proposal, pitch, or portal.

Common Challenges for Training & Coaching Providers:
Time pressure
Small businesses often don’t have a dedicated bid writer or sales team. Business development lands on whoever’s available (usually you), and it gets squeezed in between delivery and admin.

Understanding what buyers really want
A question that looks like “tell us about your experience” might actually require detail on methodology, safeguarding, evaluation methods, and outcomes. It’s easy to miss vital points—and lose marks as a result.

Reusing old content that no longer fits
Copy-pasting from previous proposals might save time, but generic or outdated content rarely connects with buyers who want a tailored, relevant, and clearly evidenced offer.

Finding the right language to sell your impact
You know you’ve helped clients build confidence, lead teams better, or manage change, but translating that into measurable, persuasive outcomes isn’t always easy. Especially when the value of coaching can feel intangible.

Standing out from the crowd
Whether you’re one of many applying for a framework, or just trying to convince a client to book your programme, it’s hard to communicate your unique approach, especially in written formats where personal rapport can’t shine through.

Why a Supported Business Development Approach Helps
This isn’t about replacing what you do, it’s about helping you showcase it better. Whether you need to write a proposal, respond to a tender, or build out a compelling email pitch, the right structure and support can save time, reduce stress, and increase your chances of success.

Business development support helps you:

Unpack complex requests to understand what buyers are really asking

Structure your proposals so your strengths come across clearly

Use relevant case studies and feedback to demonstrate impact

Tailor responses to different buyers without starting from scratch every time

Maintain consistency in tone and message, even if multiple people contribute

Especially valuable if you:
Are a solo coach or small consultancy juggling delivery and business development

Deliver 1-2-1 coaching or tailored workshops and need help translating that into competitive offers

Want to bid for local government or corporate training contracts but feel overwhelmed by the process

Are looking to build a library of content to reuse and adapt without losing quality

Have lost out on opportunities you know you could have delivered, simply because of how the bid or proposal was written

If you’re tired of feeling stuck between great services and unclear paperwork, or losing opportunities because your offer didn’t land the way it should, better business development support can help you close the gap.