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Bid Writing For Training and Coaching Providers

For training companies and coaching professionals, tenders can be a key way to secure high-value contracts with government bodies, corporates, and education providers. But knowing how to deliver effective coaching doesn’t automatically translate into writing a strong bid  and that’s where many providers hit a wall.

The Common Challenges
Too focused on content, not enough on delivery. Buyers want to see how you structure, manage, and scale programmes, not just what topics you cover.

Generic answers. Using the same response across different bids often misses the mark. Buyers are looking for tailored, specific solutions.

Lack of evidence.  It’s not enough to say you improve performance or boost confidence, you need to show how, and back it up with measurable results.

Undervaluing project management. Many providers underplay how they plan, report, and keep things on track, which is a key part of scoring well.

Time pressure. Small teams or solo coaches often don’t have the time to write a detailed proposal, let alone one that hits every requirement.

Why Bid Writing Support Makes a Difference
Bid writing is more than describing your services, it’s about proving your value in a structured, buyer-friendly format. It involves understanding how tenders are scored and tailoring your message to that structure. Good bid writing brings clarity, evidence, and focus to your proposal, helping you stand out for the right reasons.

What Strong Training Bids Include:

  • A clear, step-by-step delivery plan with timelines and outcomes
  • Defined learning objectives linked to measurable impact
  • Case studies that show client results, not just testimonials
  • Processes for tracking progress, reporting, and adapting delivery
  • Team structure, capacity, and credentials
  • Risk management and contingency planning

 

Ideal for Providers Bidding On:

Leadership and management development programmes

Wellbeing and mental health training contracts

Apprenticeship and employability tenders

Diversity, equity and inclusion workshops

Coaching frameworks for public sector or large employers

Soft skills, sales training, and communication coaching

Whether you’re a solo coach or a training provider with a growing team, professional bid writing support helps translate your impact into winning proposals.

Request our brochure

How can Nurture help?

VIRTUAL SUPPORT

Designed to assist, not replace your team, our virtual business support tool helps speed up bid writing by guiding content structure, highlighting compliance gaps, and supporting quicker first drafts. It’s a practical, cost-effective way to stay on track with deadlines and improve consistency, without taking control away from your team.

Combine the efficiency of our virtual support tool with personalised 1-2-1 guidance from experienced bid specialists. This hybrid approach helps you move faster, stay compliant, and sharpen your messaging, while still having access to expert input when you need it. Ideal for teams that want the flexibility of digital tools with the reassurance of human support.

Don’t have time to manage the bid process? Leave it to us. We handle everything from start to finish with our Full-Service Support, so you can focus on running your business. One of our expert freelance bid writers will carry out the work, ensuring your submissions are compliant, compelling, and delivered on time.

Need a dedicated Bid Writer, Bid Manager, Head of Bids for your team? We’ll help you find and hire the right professional, whether full-time or part-time, to handle all future bid requirements.