Share menus, behind-the-scenes content, events, and reviews.

Social media for restaurants, cafés, bars, and hotels isn’t about hype. It’s about staying present, building trust, and making it easy for people to pick you when they’re ready to spend.

If you run a restaurant, café, bar, or hotel,  your customers are already on social media, scrolling for where to eat, drink, or stay next. If you’re not posting, they’ll pick the place that is.

Social media for hospitality brands isn’t about fancy influencers or viral trends. It’s about showing up, staying visible, and giving people a reason to choose you over the competition.

People Eat with Their Eyes First
Photos of your food, your view, your rooms, or even your specials board — these help people imagine themselves there. And if your last post was six months ago? They’ll assume you’re closed or not worth visiting.

You don’t need a professional shoot every week. Just clear, regular updates that show what’s happening today.

Show You’re Active and Reliable
If someone’s deciding between two places and yours hasn’t posted in months, it can be off-putting. A simple post about today’s menu, tonight’s availability, or even a behind-the-scenes kitchen shot gives people confidence that you’re open, ready, and welcoming.

Highlight What Makes You Different
There are a lot of cafés and hotels out there, so what makes yours special? Social media gives you a space to talk about your locally sourced produce, your friendly team, your pet-friendly policy, your rooftop views, or your chef’s specials.

It doesn’t need to be polished. Just genuine, regular content that reflects your atmosphere.

Engage with Your Community
Regular posting helps your regulars feel connected, and helps locals and tourists discover you. Tag local events, share customer photos, or respond to comments. It shows you’re part of the neighbourhood, not just another business.

This matters even more for independent hospitality brands competing with chains.

Make Last-Minute Bookings Easy
Got a table free tonight? A last-minute room cancellation? Post it. Stories, reels, and quick updates let you fill gaps without extra marketing spend. Social media can be one of the fastest ways to bring people through the door or onto your booking system.