How to Make Events Work for Your Business.

Simply showing up isn’t enough — preparation and follow-up make all the difference.

Here’s how to maximise your time and ROI:

Research attendee and exhibitor lists identify potential clients in advance.

Set objectives: know who you want to meet and what you want to achieve.

Prepare materials: capability statements, case studies, and business cards.

Follow up quickly: connect within 48 hours to keep conversations warm.

Track outcomes: record leads, follow-ups, and next steps in your CRM or tracking sheet.

Benefits of Attending Trade & Supplier Events

• Meet real decision-makers in your target industries.
• Get early access to contract and framework information.
• Build visibility and credibility with key buyers.
• Discover new supply chain partnerships.
• Strengthen your business brand in person.

Trade shows, conferences, and supplier days aren’t just marketing events — they’re where contracts start and relationships are built.

If your business wants to uncover new tenders, supply opportunities, or B2B leads, being present at the right events is one of the most effective ways to do it.

With the right approach, planning, engagement, and follow-up, these events can become one of your strongest sources of long-term opportunity.