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Where and How Employers Advertise Jobs: A Complete Guide.
For employers, advertising a job is more than just posting a vacancy. Choosing the right channels can save time, reduce costs, and attract candidates who are the right fit. This guide explains where and how employers advertise jobs, the pros and cons of each approach, and how Nurture can support your hiring strategy.
Popular Places Employers Advertise Jobs
Employers today have multiple options, from online job boards to traditional recruitment agencies. Understanding which option fits your needs is key.
1. Job Boards
Job boards are one of the most common ways to advertise vacancies. Examples include:
Indeed for Employers – High visibility, paid and free posting options, fast candidate volume.
LinkedIn Job Vacancy – Professional audience, targeted ads, ideal for specialist or senior roles.
Google for Jobs – Free organic visibility, relies on optimised careers pages.
Pros: Quick posting, large audience, simple to use.
Cons: High volume of applications can include unsuitable candidates; employer branding is limited; repeat costs if roles are reposted.
2. Traditional Recruitment Agencies
Recruitment Agencies are still widely used for specialist or hard-to-fill roles. We provide Traditional Recruitment Agency Solutions.
Pre-screened candidates
Talent mapping
Industry insight
Full hiring process management
Pros: Saves internal time, access to niche talent, quality control.
3. Direct Hire & Employer-Led Recruitment
This is an increasingly popular alternative for employers who want control, transparency, and cost efficiency.
What it involves:
Creating a branded career site and job board
Advertising vacancies directly
Shortlisting and managing applicants in-house
Reducing reliance on recruitment agency fees
Pros: Full control, lower costs over time, consistent employer branding, unlimited hires depending on scope.
How Employers Decide Where to Advertise
Key factors to consider:
Role type – Specialist, senior, or temporary roles often need more targeted advertising.
Time to hire – Urgent roles may benefit from agencies or paid job boards.
Budget – Job boards may have recurring costs; agencies charge placement fees; direct hire has upfront setup but long-term savings.
Candidate quality – Where your ideal candidate is likely to look.
Employer branding – How important it is that candidates understand your culture before applying.
What Happens if a Hire Doesn’t Work Out
This is a critical consideration:
Job boards: You may need to repost the role and repeat the process.
Recruitment agencies: Some offer replacement guarantees, but fees still apply.
Direct hire: Candidates are hired directly, giving you more control. Nurture supports candidate engagement and shortlisting to improve long-term fit.
How Nurture Can Help
Nurture supports employers across all hiring approaches, whether you want:
Traditional Recruitment Services – Pre-screened candidates, shortlisting, and support for permanent and temporary roles.
Direct Hire Solution – Your own career site, job board, candidate engagement, and application management, reducing reliance on job boards or agencies.
With Nurture, employers get:
Flexible recruitment options (short-term, permanent, or project-based)
Control over every hire
Reduced time and cost spent on unsuitable applications
Support tailored to your business and hiring scope
FAQs: Where and How Employers Advertise Jobs
Q: Can I advertise a single role on multiple platforms?
Yes. Combining job boards, Google for Jobs, and LinkedIn increases reach.
Q: Are recruitment agencies necessary for every role?
Not always. Agencies are useful for specialist or senior roles, but Direct Hire solutions can handle most permanent or high-volume vacancies.
Q: What if the candidate leaves shortly after starting?
With Nurture’s support, you get a structured recruitment process to improve fit. For agency hires, check the guarantee period.
Q: How much does Direct Hire cost compared to job boards?
Initial setup for your career site starts from £995, then a monthly retainer based on the roles you recruit. Long-term, it’s often cheaper than repeated job board postings or agency fees.
Employers today have more choices than ever when advertising jobs. The right approach depends on your role type, budget, timeline, and candidate quality goals.
Nurture helps you combine the best of all worlds: the visibility of job boards, the expertise of recruitment agencies, and the control of a direct hire solution.
If you want to reduce cost, improve candidate quality, and stay in control, Nurture can help you build a smarter, employer-led hiring strategy.
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